POTENTIAL PROPERTY INVESTMENTS
Rooted in faith, guided by purpose, and driven by integrity—our vision is to honor God first in everything we build. We believe in creating communities where faith, family, and friendship come together to enrich lives and inspire connection.
Through innovative real estate development, we're committed to building exceptional active adult communities that embody Uprise Living—places where our residents thrive, our partners prosper, and our investors see lasting returns.
Our mission is bigger than projects—it’s about creating legacies where values endure, relationships grow, and wealth is built with wisdom, stewardship, and care.
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LESS RISK
Commercial real estate offers steady returns and low risk, making it a dependable hedge against market volatility.
BETTER RETURNS
Potential Property Investments generates stable, predictable cash flow with tremendous upside.
LESS HASSLE
Invest passively in premium commercial real estate with no tenants, no house tours, and no hassles.
THE BRIAN FAY ADVANTAGE
Guided by Experience. Built on Trust
Start investing with confidence — guided by experts who source and manage every deal to help you grow wealth safely and sustainably.
With over 20 years' experience, Brian leads ground-up construction, repositioning assets and creating high-performing residential and senior living communities. Brian also has additional expertise in the areas of managing lender relationships, capital structuring and delivering investor-aligned returns.
Smart Property Investments. Real Results.
Join Brian Fay as he shares real strategies for building wealth through real estate — featured on The Rod Khleif Podcast and The RAL Room.
THE BRIAN FAY ADVANTAGE
Guided by Experience. Built on Trust
Start investing with confidence — guided by experts who source and manage every deal to help you grow wealth safely and sustainably.
With over 20 years' experience, Brian leads ground-up construction, repositioning assets and creating high-performing residential and senior living communities. Brian also has additional expertise in the areas of managing lender relationships, capital structuring and delivering investor-aligned returns.
Join Brian Fay as he shares real strategies for building wealth through real estate — featured on The Rod Khleif Podcast and The RAL Room.
20 +
Years of Experience
800 +
Projects Completed
2000 +
Units
$1B +
In Development
My Story
For 13 years, I've dedicated myself to entrepreneurship, setting a foundation of resilience and adaptability through my construction company. Surpassing 800 projects and managing multiple ground-up developments in Orlando have taught me the art of persistence and leadership. My journey began with a plumbing company, where we faced late payments and managed a large team, which tested our resolve and taught me invaluable lessons in cash flow management. This chapter closed with the decision to embrace real estate full time, a passion I've always had, which propelled me into a new era of successful ventures.
My Why
Real estate isn't just a business for me; it's a deeply-rooted passion that grew from my experiences in construction and development. The challenges I faced with the plumbing company ignited a desire to focus on work that truly brings fulfillment. Leading a team through difficulties underscored the importance of aligning work with one's passions. I realized real estate offers not just personal satisfaction but an opportunity to build a legacy, sharing success and prosperity with those who invest alongside me. This purpose drives every project and decision I make.
My Investment Strategy
My investment strategy is built on collaboration with experienced partners - operators, property managers, and general contractors—whose expertise fortifies my own. This team-centric approach not only enhances our track record but also ensures informed decisions that mitigate risks and maximize returns. A recent example is our Gainesville 312-unit asset, where resourceful planning and strategic amenity enhancements led to significant value appreciation. These successes spring from meticulous due diligence, market analysis, and a commitment to leveraging collective strengths for superior investor outcomes.
My Market
The markets I focus on, like Orlando and Gainesville, are chosen based on robust criteria, including job and population growth, education levels, and median household incomes. The vitality and forward momentum of these areas create fertile grounds for sustainable investment. My keen understanding of these market dynamics allows us to navigate swiftly and smartly, securing properties that project not only stability but above-average returns. By concentrating on these thriving locales, we position ourselves to capitalize on ongoing growth trends effectively.
My Asset Class
Specializing in multifamily developments, I target properties that enhance community living while projecting exceptional returns. With over 20 deals closed in the past 24 months, my extensive experience ensures informed decisions that capitalize on market demands. Focused on properties with growth potential, like our multifamily asset in Gainesville that is set to yield a 40% IRR, I prioritize investments that balance value-add opportunities with resilience against market fluctuations. This strategy is key to delivering substantial investor returns and long-term value creation.
My Unfair Advantage
What sets me apart is the blend of relentless entrepreneurial spirit and hands-on experience that spans over 800 project successes. A journey that started with navigating the challenges of a construction company & high-stakes plumbing company has sculpted my unique perspective on leadership and risk management. This extensive experience, combined with a passion for real estate, positions me uniquely to recognize and seize valuable opportunities. My commitment to teamwork and leveraging expert partnerships enhances our strategic edge. Looking ahead, my vision is to expand our impact, developing innovative, sustainable communities that reflect our core values and promise investors rewarding, growth-oriented partnerships. Join me as we embark on creating a transformative legacy in real estate.
PORTFOLIO
STILL NOT SURE?
Frequently Asked Questions
How does investing with Brian Fay and Potential Property Investments work?
Our team sources, vets, and manages high-performing property opportunities on behalf of investors. Once you join our investor network, we’ll share upcoming projects that align with your goals and risk appetite. You choose whether to participate — and we handle everything from due diligence to completion.
Who can invest with you?
We work with a range of investors — from first-time property investors to experienced and high-net-worth individuals.
What types of property investments do you offer?
We focus on high-quality, growth-oriented opportunities including duplex developments, small-scale subdivisions, and long-term rental portfolios.
How often will I receive updates on my investment?
Investors receive regular project updates — including progress photos, milestones, and financial reports — throughout the lifecycle of each project.
Transparency is central to how we operate.
How can I join or find out about upcoming investment opportunities?
Simply contact us or send us a message to join our investor network and get early access to exclusive deals and updates.
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